Diagnosis
Audit accounts, tracking and enquiry quality.
Paid Media
Paid media must generate opportunity. Not just clicks.
We structure paid advertising around the offer, audience and sales capacity. Measurement connects spend to enquiries, opportunities and the revenue that can be observed.
Working flow
- Campaign
- Message
- Page
- Lead
- CRM
- Sale
- Revenue
Data informs the next decision
Where the system needs to evolve.
Low enquiry costs do not explain whether acquisition contributes to sales.
What we structure.
- Acquisition and tracking audit
- Campaign and audience structure
- Creative and testing plan
- Combined media and sales review
The CPS Method
From insight to implementation
The CPS Method structures the work in five stages. Each answers a question before the next begins.
Direction
Select channels, offers and audience hypotheses.
Funnel
Align adverts, landing pages and sales handovers.
Launch
Launch tests with defined limits.
Dominance
Adjust investment using evidence from the journey.
Questions about this solution.
Can we start without campaign history?
Yes. We first establish measurement and test initial assumptions about the offer and audience. Early activity is treated as learning rather than proof of predictable results.
What is Growth as a Service?
A continuous working model that connects strategy, acquisition, conversion, sales and data rather than treating each channel as an isolated task.
How is it different from a marketing agency?
Marketing is part of the system. Excellis also works on its connection to conversion, sales processes, automation and revenue analysis.
Which growth decision does your business need to make now?
Tell us about your operation. Excellis helps identify where the system needs to evolve.
The first step is understanding the operation.