Diagnosis
Examine behaviour and drop-off points.
Conversion Optimisation
Buying traffic for a page that does not convert makes the same problem more expensive.
We examine journeys to identify friction, unanswered questions and barriers to a decision. Improvements combine research, content and usability with a validation method suited to the available traffic.
Working flow
- Traffic
- Page
- Behaviour
- Hypothesis
- Experiment
- Conversion
Data informs the next decision
Where the system needs to evolve.
Visitors arrive, but the experience does not help them understand the offer or move forward.
What we structure.
- Friction analysis and hypotheses
- Content and experience proposals
- Testing and measurement plan
- Decision and learning record
The CPS Method
From insight to implementation
The CPS Method structures the work in five stages. Each answers a question before the next begins.
Direction
Prioritise friction using available evidence.
Funnel
Improve messages, sequence and actions.
Launch
Release and evaluate changes.
Dominance
Document learning and follow the next step.
Questions about this solution.
Do we always need an A/B test?
No. At low traffic volumes, research and the correction of observable problems may provide a more useful starting point. The method should fit the question and the evidence available.
What is Growth as a Service?
A continuous working model that connects strategy, acquisition, conversion, sales and data rather than treating each channel as an isolated task.
How is it different from a marketing agency?
Marketing is part of the system. Excellis also works on its connection to conversion, sales processes, automation and revenue analysis.
Which growth decision does your business need to make now?
Tell us about your operation. Excellis helps identify where the system needs to evolve.
The first step is understanding the operation.