CRM and Automation

A lead should not depend on a salesperson’s memory.

We organise sales stages, information and follow-up routines in the CRM. Repetitive work follows explicit rules, while the team retains responsibility for conversations and commercial decisions.

Working flow
  1. Lead
  2. CRM
  3. Qualification
  4. Distribution
  5. Follow-up
  6. Sale
  7. Revenue
Data informs the next decision

Where the system needs to evolve.

Enquiries are scattered and follow-up relies on individual memory.

What we structure.

  • Sales process map
  • Pipeline and essential fields
  • Follow-up workflows and alerts
  • Usage and maintenance guide

The CPS Method

From insight to implementation

The CPS Method structures the work in five stages. Each answers a question before the next begins.

Explore the CPS Method
D1

Diagnosis

Map current data and sales routines.

D2

Direction

Define progression criteria and ownership.

D3

Funnel

Structure the pipeline and handovers.

D4

Launch

Activate workflows and support adoption.

D5

Dominance

Review data quality and exceptions.

Questions about this solution.

Will we need a new CRM?

Not necessarily. We assess whether the existing tool can support the required process. Migration should address a meaningful limitation and include a plan for data and adoption.

What is Growth as a Service?

A continuous working model that connects strategy, acquisition, conversion, sales and data rather than treating each channel as an isolated task.

How is it different from a marketing agency?

Marketing is part of the system. Excellis also works on its connection to conversion, sales processes, automation and revenue analysis.

Which growth decision does your business need to make now?

Tell us about your operation. Excellis helps identify where the system needs to evolve.

The first step is understanding the operation.