Diagnosis
Map the business model and constraints.
Growth as a Service
Stop optimising channels. Start optimising growth.
We connect strategy, acquisition, conversion, sales, automation and data. The work follows a continuous cycle of priorities, execution and learning, grounded in the business model.
Working flow
- Strategy
- ICP
- Funnel
- Acquisition
- Measurement
Data informs the next decision
Where the system needs to evolve.
Separate initiatives create activity without revealing the constraint on revenue.
What we structure.
- Growth system diagnosis
- Prioritised experiment plan
- Funnel and ownership map
- Review and decision routine
The CPS Method
From insight to implementation
The CPS Method structures the work in five stages. Each answers a question before the next begins.
Direction
Agree priorities and decision criteria.
Funnel
Connect discovery, enquiry and sales.
Launch
Run focused experiments with clear ownership.
Dominance
Review evidence and consolidate useful practices.
Documented cases, backed by evidence.
Case studies will be published after data validation and client approval.
Questions about this solution.
Does growth mean campaign management?
Campaigns may be part of the work. The scope also considers the offer, customer journey, sales operation and the evidence needed to make revenue decisions.
What is Growth as a Service?
A continuous working model that connects strategy, acquisition, conversion, sales and data rather than treating each channel as an isolated task.
How is it different from a marketing agency?
Marketing is part of the system. Excellis also works on its connection to conversion, sales processes, automation and revenue analysis.
Which growth decision does your business need to make now?
Tell us about your operation. Excellis helps identify where the system needs to evolve.
The first step is understanding the operation.